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LINCO Management Services provides consulting and training services to government organizations in the areas of image assessment, marketing, and sales. We find that most government organizations are similar in operations to companies in the technical services industry. However, they lack the sales and marketing function.
Government leaders (and the public in general) would prefer that government organizations not operate as a stereotypical bureaucracy. They recognize that their organizations often operate inefficiently and lack a customer focus, but find their toolset for correcting systemic problems often inadequate. Even extensive formal education seems wanting when brought into the workplace.
Many organizations have difficulty with customer satisfaction, even when they are performing as well as possible. We find that attention to the basics are essential to improving customer satisfaction. For example, improvement in the requirements definition process can lead to a better understanding of needs and likewise, product offering approaches that satisfy these needs.
Success in any organization is closely related to levels of customer satisfaction, which is often dependent on a clear understanding of customer needs. In industry, the sales and marketing department is typically responsible for identifying and understanding customer needs. While commercial companies have been developing these organizations since inception, government organizations have never recognized the need.
LINCO Management Services offers five unique offerings tailored to government organization needs:
Discovering Customer Needs Mini-Mentoring WorkshopsÔ Customer Focus Team Training Image Assessment Strategic Planning -- Accelerated Results Course (SPARC)
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